Early lunchtime
22 April 2010
This new thing by Facebook — Open Graph — I’m in two minds about.
As I’ve said previously, this sort of data capture is really a marketer’s dream, assuming we’re smart about how we turn the data into information and what we do with it. On the other hand, I like my Web experience to throw up real surprises, to find things I never knew existed or agreed with. If this Open Graph concept takes hold and becomes mainstream, our web experiences are going to become more limited.
I’m not bothered about the privacy thing — embarrassingly, I’ve been an online ‘entity’ for long enough that anything I want to keep private I simply keep offline. I am conscious, though, that I’m really discoverable online, which is a weird realisation to have!
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1984, except it is online companies like Google, Apple, Doubleclick, Microsoft… ties in nicely with the mobile phone tracking story. Tracking like in The Minority Report is here. It is not your eyes, but the RFID chip is your phone locating you.
Comment by Terry — 22 April 2010 @ 4:35 pm
Just the GSM chip is enough, eh? It's mental.
Comment by Andrea — 22 April 2010 @ 5:34 pm
With new models they can usually locate you within 10 meters if your phone is on.
Comment by Terry — 22 April 2010 @ 4:46 pm