No sense of irony there whatsoever

Ah, Singapore. You make me giggle so. Hip youth club on the way:

This is its first concerted effort to engage youths in a big way, said NTUC Club’s corporate communications manager, Mr Stanley Wong. “We are not sparing any effort on the teaser campaign two weeks before the launch to make it the talk of the town among youths.”

…

Although it has yet to coin a brand name for the initiative, Mr Wong said it will have a jingle “from a song written by a famous local band” as part of its hip and trendy identity.

I mean, you can’t really get more cutting edge and fashionable and appeal to teenagers’ emo-ness than a membership club organised and run by a long-standing, establishment-supporting trades union. Why didn’t anyone think of this before? A youth NTUC club is exactly what our apathetic angsty teenagers are looking for because all they want, deep inside, is to be what adults what them to become.

• 17 May 2007